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GANT is an upmarket brand with roots in Sweden and the United States, born back in 1949 with a focus on shirting. In the 1950s, the brand established what is now their signature ‘Ivy League Look’, helping scholars to dress well without dressing up. Their button-down shirts continued to grow in popularity and became a defining look in the 20th century smart-casual revolution and the brand grew exponentially to offer all the essentials of menswear, womenswear and kidswear. Still keeping up with and leading the smart-casual trends of today, GANT is another huge worldwide brand we are proud to offer through USC by Sports Direct.