Black Friday

Black Friday 2025 is on Friday 28th November and is set to be another huge event at Sports Direct, where you’ll find amazing offers on men’s, women’s and kids’ clothing, footwear and accessories. Black Friday is always the first Friday after Thanksgiving and tends to mark the start of the retailing run-up to Christmas. As the UK’s leading sports retailer, we will of course have lots of Black Friday deals on sports equipment, including football, fitness and training, and running, plus all our outdoor clothing, footwear and accessories. Remember Cyber Monday 2025 takes place the following Monday 1st December and we will be running offers to celebrate that too! Check back in November 2025 for more details.