WHY I RUN – AND WHAT I RUN IN WITH LOU

Published: 12/03/2026 | Written by: Alex Courbat | Photography by: Adam Horton

Lou’s story is all about finding her own rhythm with running. Not worrying about pace, not worrying about what anyone else is doing – just getting out the door and getting it done. And honestly, the kit she runs in follows that same vibe. It’s the kind of gear that just works, whether you’re heading out for a quick jog or staying out longer than you planned.

Up top, she’s wearing the New Balance NB RC Athletics Jacket. Think of it as the layer you grab when the weather’s doing its usual British thing. It’s lightweight, protects you from wind and light rain, and doesn’t feel bulky while you’re moving. The best bit is that it packs down into its own pouch, so if you warm up halfway through your run you can just stash it and crack on.

With it, she’s got on the New Balance Women’s Performance Running Tights – the kind of tights that feel supportive without getting in your way. They’ve got moisture-managing fabric to keep things comfortable and targeted compression that helps support your muscles while you’re moving. The fit’s secure too, so you’re not constantly adjusting them mid-run – which, if you’ve ever had to do that, you know is a win.

And on her feet are the New Balance Ellipse v1 Running Shoes. These are built for everyday miles – the runs you squeeze in before work, after work, or whenever you can. With soft Fresh Foam X cushioning and a bit of bounce underfoot, they’re designed to make those regular runs feel comfortable and enjoyable rather than like a chore.

Put it all together and it’s a setup that feels very Lou: practical, comfortable and ready to go whenever the motivation hits. Because sometimes the hardest part of running isn’t the distance – it’s just stepping outside. And having kit that makes that part easier? That’s half the battle.